The Trade Secrets Behind Store-bought "Fresh Squeezed" or "Not From Concentrate" Orange JuiceYou’ve seen them and maybe you’ve bought them, cartons and plastic bottles of orange juice labeled "freshly squeezed." But there are some relatively unknown trade secrets that will question the validity of these marketing claims for orange juice. "Freshly squeezed" does not mean they are not highly processed. Juices with short shelf lives are financially risky. Regardless of how “natural” the carton or bottle ingredients read, there are chemical additives to keep them from spoiling during storage, shipping, and time in store refrigerators. The process of supplying orange juice or other juices that are labeled “not from concentrate” involves sleight of hand maneuvers hidden from label exposure. Again, because of seasonal growth and juicing, these juices can’t last forever. So the juices that are freshly squeezed from oranges are stored in large tanks. Then the oxygen is sucked out of the tanks to prevent spoilage. This process is known as “de-aeration,” and it allows the juice to be stored for a year in large tanks. But this process removes a lot of the flavor that either Valencia or Hamlin Florida oranges offer at different seasons. So the orange juice producers contract fragrance producers to supply them with processed flavors to give the desired taste.