Visitors to TropicalTraditions.com and other websites owned by Tropical Traditions, including Grass-fed Traditions and Household Traditions, will now notice that they are doing their shopping on HealthyTraditions.com. In 2002 Tropical Traditions was formed to distribute Virgin Coconut Oil made by hand by small-scale producers in the Philippines. Tropical Traditions was the first one to introduce "Virgin Coconut Oil" from the Philippines to the U.S. market. Demonized for years as "unhealthy" due to the high content of saturated fat in coconut oil, there were very few places where one could purchase coconut oil in 2002, and the few sources available were generally highly refined coconut oils. Tropical Traditions changed the market and the public's perception regarding coconut oil and saturated fats, and today coconut oil is widely available in stores everywhere and only considered unhealthy by those misinformed by the propaganda against saturated fats. Today, the business is so much more than just a coconut oil company, and as the company continues to grow and develop unique healthy products that are hard to find elsewhere in the market, they are now bringing all of their product lines under the banner of "Healthy Traditions" to more accurately describe the mission of the company.

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