Two years ago we reported that Eli Lilly had a potential blockbuster drug for Alzheimer’s in the third and final phase of FDA trials. If it won approval, it was expected to bring in $7.6 billion in sales by 2024. The results are in, and it’s back to the drawing board for Eli Lilly. The drug showed no statistically significant benefits in halting cognitive decline. In the meantime—clearly intending to approve this new Alzheimer’s drug—the FDA launched an attack against key brain health supplements picamilon and vinpocetine. There was precedent for such a move—the FDA did the same thing to tryptophan before the first SSRI antidepressant drugs came out. It’s a key move in the crony playbook.

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